Wednesday, February 8, 2012

Fiat Works in Turin Italy - Futurism: speed, technology, youth and violence.

Lingotto Fiat circa 1920's

Pictures often circulate on the internet gaining lots of buzz, especially with the advent of social media outlets like, well you know.... With the steady onslaught of imagery bombarding the brain, it's easy to develop a short attention span and simply click "like", move on and forget as the incoming fire of photo's never cease. The photos of the rooftop racetrack on top of Lingotto Fiat-Works building has gone viral (many times), though many viewers have responded "is this real?" "is this still around?" seemingly forgetting about the little search-box at the top of their web browsers window. The Fiat building in Turin (Torino in Italiano) is more than just the cool concept, it's actually regarded as the first Futurist architectural accomplishment (Futurist credo: Destroy the cult of the past... Support and glory in our day-to-day world....). Designed by Giacomo Mattè Trucco, construction started during WWI in 1916 and was completed in 1923. The structure became one of the flagships for post war Italy though by this point, the original Futrurists had splintered into many different factions - including the rising tide of Fascists. Mussolini utilized the Fiat factory to further the war efforts in WWII - with a slight twist of irony, the design of the assembly line contained within the walls of Lingotto Fiat was directly lifted from the forerunners of the free market - Ford Motors of America.

Planes (albeit very outdated) being assembled by Fiat during WWII

The Fiat Works building fully embodied the words and ideas of the futurist movement documented in Filippo Tommasa Marinetti's Futurist Manifesto: 'Speed' - from the lines of the long, linear factory walls to the bowled test track on the buildings roof; 'Technology',- the building itself feat in engineering, designed to mass produce, test, improve, repeat; 'Youth and violence' - test riding a car on a one kilometer track, several stories above ground level presents an inherent risk of life for the young drivers; 'The auto/aero industry' -producing new and improved forms of transportation including planes; Finally the 'industrial city' - the Fiat Works building  tied all the demands from the manifesto into one mammoth Futurist machine.

One of two spiral drives up to the roof top race track. Futurist architecture at it's finest.
The beauty of the building is rivaled only by the highly efficient yet surprisingly simple concept of manufacturing. The raw materials were delivered to the ground floor. Parts were forged, panels were beaten and eventually ended up on the assembly line which spiraled up the building, where the finished car would emerge on the rooftop track for a test run. From there it would descend the spiral drive down to the ground floor, lined up with the others and eventually and shipped off.

The 1km test track was the first of it's kind and the building was (of its time) the largest facility in the world and inspired many companies to model their factories after Fiat - though only a few had rooftop tracks. One of these knock offs was by the French auto-company Imperia, who's building still remains today, though in ruins.

The Imperia factory rooftop track as it stands today. Not quite rideable... yet. Challenge, anyone?
The first and best rooftop track being used at fiat.  Test driver for Fiat, best job ever?
In 1982, Fiat officially closed it's Lingotto factory due to newer, cheaper and more efficient means of manufacturing . The building is still used today - a shopping mall resides in part of the spiral drive to the roof. The roof track itself is open to the public for viewing and is complete with a museum telling the buildings significance in industrial, cultural, political and architectural history.

While scooters are very cool, those on top of the bank look like they're on a hill climb.
In September 2011, RedBull sponsored a scooter ride on Fiats infamous track. Scooterists stormed the steep 15 foot banks at breathtakingly slow speeds - but was a photo opportunists dream come true. Retro bikes on a 90 year old racetrack - with RedBull signs galore.

On one hand, the mall below represents the future of our culture - consumerism. Buying new computers and phones and tossing out last years model is exactly the principle the Futurists wanted to apply... to everything! On the other hand, "racing" vintage Vespas on a building that is nearly a century old? Filippo Tommasa Marinetti is surely rolling over in his grave!

Check out the first segment of this video to see inside the original Fiat Works Factory.


  1. It looks like many people here are looking for the original manufacturers specifications. I wanted to tell everyone about It has free access to all specs for almost every auto and truck ever built! Hope this helps some people. Thank you, Rashida, Ten Doves"

  2. Those who have cars should have a repair manuals to solve the basic problem of a car. With that you can easily repair your car's problem by following manuals step.Find auto repair manuals free for cars Fiat

  3. If you're interested in pursuing a a fantastic read management MBA, you first need to find an accredited on-campus or online school. This guide will help you find the right online school to earn an MBA with a focus in technology management.

  4. Technology is vital to the existence and competitive edge of any company. I believe that's the great understatement of the year. Look at what comliant allows us to do as compared to 30 years ago; now think back about five years, we've come a long way.

  5. Amid the multi day media craze, this question and answer session and uncovering likely got the most consideration of the considerable number of occasions. car dealerships near me

  6. Businesses spring up and most have come crashing down. This is disturbing as they may have succeeded if the right steps were taken and correct procedures followed prior to the business being opened. But, unfortunately, most people do not follow the correct steps prior to opening business, or during the life span of the business. Most of the remedies, correct steps, procedures and guidelines are covered in this tutorial. To your success with your business venture

  7. Times change and so do credit standards. It's more important than ever to gave a good credit score. So what's a good credit score rating? Learn what the numbers mean and what you can do to make them rise. longer term loans

  8. If you are new to your own business or come from a corporate or a therapeutic practice background, figuring out the "new rules of business" can be confusing. You want to be pragmatic and have a heart at the same time. You find yourself trying to give away too much. You watch how other people do their business and decide you don't want to do it the way they do. Car Paint

  9. A business plan is one of the most important documents that is needed for the betterment of the business.It includes all the need to know strategies, marketing techniques, sales techniques and financial forecasting methods that will be used to increase profits and revenue of the business. However, writing a business plan is no walk in the park. It takes a lot of time and concentration and is one of the biggest responsibilities that will be undertaken. For this crucial task there are dedicated people called business plan consultants. zbrush 2019 cost

  10. This internet site is my intake , real good layout and perfect subject material . How To Get Free Deezer Premium

  11. This article gives the light in which we can observe the reality. This is very nice one and gives in-depth information. Thanks for this nice article. panda helper vip free

  12. I’m honored to obtain a call from a friend as he identified the important tips shared on your site. Browsing your blog post is a real excellent experience. Many thanks for taking into consideration readers at all like me, and I wish you the best of achievements as being a professional domain. kim kardashian hollywood free K Stars